If you're budgeting a brand film, corporate video, or commercial in Texas, here's the honest breakdown nobody puts on their pricing page.
The short answer:
Most professional corporate videos in Texas land between $3,000 and $25,000+. A simple half-day interview shoot sits at the low end; a multi-day brand film with a full crew sits at the high end. Here's what moves the number.
What drives cost:
1. Crew size. A two-person run-and-gun crew costs a fraction of a 6–8 person commercial crew (director, DP, gaffer, grip, audio, PA). Bigger crew = better image, faster shoot days.
2. Shoot days. One of the biggest levers. Every additional day multiplies crew, gear, and location costs.
3. Pre-production. Concepting, scripting, storyboarding, location scouting, casting. The planning nobody sees is often 30–40% of the work.
4. Gear. Cinema cameras, lighting packages, drones, gimbals. The right tools for the look you want.
5. Post-production. Editing, color grading, sound design, motion graphics, revisions. A 60-second commercial can take 20+ hours in the edit bay.
6. Licensing. Music, stock footage, talent usage rights. Especially for broadcast or paid ads.
Typical Texas ranges:
- Testimonial / interview video (half–full day): $3,000–$8,000
- Brand film (1–2 shoot days): $8,000–$20,000
- Commercial spot (broadcast-quality): $15,000–$50,000+
- Event coverage (single day): $2,500–$7,000
- Ongoing content retainer: $2,000–$6,000/month
How to get an accurate quote:
Any honest production company needs four things: the goal of the video, where it'll live (website, ads, social, broadcast), the rough length and style, and your timeline. With those, a quote should take 48 hours, not two weeks.
Red flags:
Quotes with no breakdown, "unlimited revisions" promises, and prices that seem too good. That usually means corners cut in pre-production or post.
Get a real number for your project:
Planning a brand film, testimonial video, or commercial in Texas? Tell us the goal, where the video will live, and your timeline. We will respond within one business day with a straight answer and honest pricing.